All Points East 2020 & 2021

Across both years, I set the visual direction and built a toolkit that the team could roll out across the campaign and the live show. Each year, I took the look and feel from what was happening in London's music scene.

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In 2020, I based the identity around the textures and materials of a fantastical club. In 2021, around the way bright stage lights cut through trees, nature as a direct response to lockdown and the return to celebrating outside.

The complex layered graphics were created by using a mix of photography and scans of textures and backgrounds you might find around the festival sites. 

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Art Direction & Design: Jen Heale

Design: Bobby Redmond

Animation: Sam Munnings

Work Produced For AEG

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