Asahi x Koko

Asahi wanted to bring their "Beyond Expected" platform to Koko for the venue's relaunch. I took the brief and looked at how to bring an authentic slice of Tokyo into the space.

On a trip to Tokyo, I'd come across pet architecture, a practice of building into the city's leftover gaps. I used the same thinking at Koko, turning an overlooked corner of the club into "Dancing in the Dark," a branded booth where you'd least expect it, where guests could dance.

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Art Direction & Creative: Jen Heale