Citadel 2016-2019

I was creative lead and Art Director on Citadel from the start, building the brand from scratch in 2016 and directing it through to 2019. The logo came from the idea of a citadel itself, and the campaign followed a journey towards it, one that changed each year but nearly always led through lush, remote planets, built from photography of Victoria Park worked into alien worlds.

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Buckminster Fuller's ideas about structure and utopian design shaped how the worlds were built, layered over vintage sci-fi posters, journals and talks I went to at New Scientist Live. 

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Art Direction & Design: Jennifer Heale

Design: Bobby Redmond

Animation: Andrew Khosravani