Emma Raducanu X Porsche

As part of the Dream On campaign for Porsche, I focused on making the images feel empowering, making sure Emma didn't read as a "car girl", and translating her passion for cars and racing.

​

Part of the look was making sure her styling reflected a more grown-up, grounded side to her changing career. When I put the Art Direction together, I looked specifically at strong poses and references so she'd feel central to the shoot rather than an addition. Suits nodded to the retro-inspired styling, and I steered away from anything remotely "car-girl-esque".

​

It was also important she looked like she was having fun on set, rather than just pulling model-like poses. Every car we selected was one she'd driven before, which felt important to the tone.

​

ECD: Lizi Hamer

Art Director : Jen Heale

​