Mastercard Tap and Seek

Mastercard came to us wanting to use NFC tags, the kind you tap to pay, for a fan scavenger hunt at the UEFA Champions League festival. We hid those tags across the UCL sites for fans to find, collect and win prizes.

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Each tag told a moment or a fact from the partnership through a page of a football zine I created, art-directing the design team to produce the pages. The handmade, collage feel made it read like something a fan had put together rather than a brand. Scanning a tag revealed its page, with fans prompted to collect all fifteen.

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Art Direction & Creative: Jen Heale

Design: Octagon